It must have been so easy for a car backing into this parking bay to collide with the adjacent sign post. The damage was caused almost as soon as the High Street re-opened.
But what’s the solution? Relying on technology to warn the driver? Moving the sign so that it’s against the building? ‘Rubber’ posts that bounce back after they’ve been struck? Just putting up with occasional damage? There’s no easy answer. (There’s no point in blaming the driver; even the Eye can make mistakes.)