We’re not alone in posting a picture of yesterday’s Big Curry in Park Street. But what interests us is whether most residents knew that the event was coming to Camberley. We can’t recall seeing any significant advertisements, albeit that the information was available on the internet for those who looked.
It’s only a couple of weeks or so ago since the International Festival and Carnival. Several people came up to us on the last day and asked us what was happening; they’d not heard anything about the previous ten days of performances or the final parade and gathering in the London Road Recreation Ground.
Once upon a time, banners used to be strung across the High Street to tell everyone when a big event was coming up. Presumably ‘health and safety’ has stopped the practice, but virtually nothing has taken its place. Yes, there are posters on the stairs in the car park, but that’s hardly the place to stop and read details. What’s needed is something far more eye-catching and physical, and not near-total reliance on the social media.
You know the illuminated advertisement board outside the theatre. It’s a rather silly place for such a thing; relatively few pedestrians walk by, and car drivers ought to be concentrating on the roundabout and junction ahead, not on advertisements. Why not install something similar in the town centre instead, and use it to advertise ALL events rather than just those in the theatre? The council is proposing to revamp Princess Way; an unmissable electronic advertising hoarding could be installed there. It must be a good idea to tell the community what’s happening in the neighbourhood.