Some buses serving Camberley are carrying the slogan “up to every 10 minutes”. Now, when shops have a sale, they often have big posters in the window saying something like ‘up to 70% off’. Which any sensible shopper knows, means that virtually all the reductions are less than 70%. By analogy, a bus service that is ‘up to every 10 minutes’, is one which runs virtually all the time at less than ten minute intervals. But this probably isn’t what the slogan is intended to imply!